Prius Plus Performance Package:

Looks like Honda isn't the only automaker trying to cash in on the idea of a "sport hybrid." Toyota has just debuted its new line of Plus performance parts at this year's SEMA show, and the first vehicle to benefit from these new accessories is the Prius hybrid.

The Prius Plus Performance Package (say that three times fast) includes a seven-piece aero kit that still allows the sleek hatch to maintain its 0.25 coefficient of drag. The new front and rear bumper spoilers, side skirts and rear diffuser are rounded off with an attractive set of 17-inch forged wheels wrapped in slick 215/45-series tires.

In an effort to keep things as economical as possible, the Prius' hybrid engine does not receive any upgrades, but the hatch's suspension has been tweaked to provide better overall handling. Sport-tuned lowering springs have been fitted and a rear sway bar has been put in place to keep things flat and stable during cornering.

Toyota will be offering the Plus Performance Package in limited quantities beginning in April of next year. Follow the jump for the official details and see the modded-up Prius for yourself in the galleries below.

http://www.autoblog.com/2010/11/02/sema-2010-toyota-gets-its-sport-hybrid-on-with-prius-plus-perfo/

Yaris GT-S Club Racer:

With plenty of other blinged out rides at the 2010 SEMA Show, Toyota‘s Yaris GT-S Club Racer is a refreshing change of pace. There’s no big stereo system in the trunk, and it doesn’t make 500-hp. Instead, it’s a purpose built track car that’s not only ready to do battle in SCCA competition, but has already done so.

Built by SportsCar Magazine the little Yaris was piloted by associate editor Jason Isley to win the Southern Pacific H Production Division Championship, eventually finishing 8th at the annual runoffs.

Sporting a significantly modified Toyota 1.5-liter 4-cylinder, the Yaris makes 145-hp thanks to bolt-ons like a DC Sports header, K&N intake and some interior engine work. A Scion xB final drive also assists in acceleration, while a Kaaz LSD keep ensured maximum traction. A completely stripped-out shell drops weight by 400 lbs, while outside the custom bodywork gets some retro-inspired livery while keeping the car glued to the ground are a set of tiny 13×7-inch Jongbloed Racing wheels.

http://www.autoguide.com/auto-news/2010/11/sema-2010-toyota-yaris-gt-s-club-racer-already-a-proven-winner.html

Tundras:

Prius C&A Custom Concept:

Can a Prius be sporty? Toyota's latest offering here at SEMA proves to us that it can certainly try to look the part. The Prius C&A Custom Concept wears an aggressive, lightweight carbon fiber body kit and rides on 18-inch forged aluminum wheels. What's more, the C&A has been substantially lowered thanks to a TIEN setup that drops the hatch's ride height by four inches in front and six inches out back. The result is a Prius that has been transformed from a do-good hybrid into what looks like the anime version of a Lamborghini Reventón.

The upgrades have continued inside the Prius, where the cabin has been covered (and we mean covered) in Alcantara suede. The headliner, A and B pillars, door trim, rear seat, console box, front Recaro seats, steering wheel and even the aluminum shift knob all wear Alcantara.

This Prius certainly echoes the SEMA theme, as odd as it may be. See for yourself in our high-res gallery below, and read Toyota's own words about the C&A Custom in the press release after the jump.

http://www.autoblog.com/2010/11/03/sema-2010-toyota-prius-canda-custom-is-the-new-definition-of-all/