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2010 SEMA Show: Toyota Sienna Swagger Wagon Supreme Preview

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By , November 1, 2010 6:47 pm

 

 

2010 SEMA Show - Toyota Sienna Swagger Wagon Supreme 001
Capitalizing on the success of the all-new 2011 Sienna SE and the popularity of the YouTube Swagger Wagon video that has attracted over seven million views, Toyota wanted to further re-examine the role of the minivan and push even harder against the traditional boundaries of the minivan identity.  So, together with B.A.D. Company, Toyota has created the Sienna Swagger Wagon Supreme for the 2010 SEMA Show.  Even Sienna’s online community of fans was engaged in providing suggestions and making decisions for this special build.
 
The creation of the Swagger Wagon Supreme began with a 2011 Toyota Sienna SE V6 with interior attributes from a Sienna XLE.  This special van was stretched and modified to create a functional family vehicle that firmly dismisses the notion that to drive a minivan is to sacrifice personal style in favor of family functionality.  The Sienna Swagger Wagon Supreme dutifully demonstrates the meaning of the 2011 Sienna slogan, “always for kids, now for parents too.” 
 
B.A.D. Company started the project by stretching the Sienna by nearly four feet (44 inches) and expanding the wheelbase to lengthen the interior cabin space and add more “swagger” on the outside.  A custom acrylic roof replacement approximately eight feet long was installed to help bring in natural light and create a warm and stylish environment.  An airbag suspension system was installed allowing ground clearance to range from 2.5 to 6.5 inches, maximizing curb appeal and providing appropriate ground clearance for day-to-day driving.  The sporty SE theme was amplified with the installation of 20-inch chrome wheels designed by KMC around Nitto 255/40R20 tires in the rear and 245/45R20 tires in the front.  Final exterior applications include a custom fabricated rear spoiler, shaved door handles on the automatic sliding doors, custom chrome exhaust tips, and a multiple-step exterior paint process employed by using a custom Blue Swagger Opal color applied over a pearlescent base.
 
The interior of the Sienna Swagger Wagon Supreme was designed to provide functional versatility with two distinct environments: the quintessential experience for parents out for a fun evening or event without the kids; and all the utility of a traditional van with functional and aesthetic features for the entire family. 
 
Among the modifications are functioning power windows on the stretched section of the vehicle allowing easy access to accessories in the passenger area.  The custom seats feature reversible cushions for multiple tastes.  On one side the cushions feature single-color leather for an upscale, adult look.  Flip the cushion and you will find bright upholstered colors that appeal to the kids.  The passenger area includes two swiveling captain’s chairs.  One captain’s chair is also a “Spa Seat” equipped with a multi-function, programmable massage unit.  A hideaway table can be folded out in between the captain’s chairs sitting area. 
 
Complementing the seating area is custom cabinetry for added storage finished in cherry veneer with an integrated glass-front refrigerator and DuPont Corian countertop that can have multiple uses such as food and drink prep, a kid’s activity area, a mobile office, etc.  The floor was lowered, leveled and finished in Brazilian cherry hardwood to provide a cozy environment for the family as well as for mom and dad.
 
Entertainment is in abundance inside and out.  In addition to the many technological features found in the stock Sienna, the Swagger Wagon adds a 23-inch HP TouchSmart computer featuring multi-touch support in Windows 7, mounted on a custom bracket to allow for multiple viewing positions both inside and outside the vehicle; an Xbox 360 gaming system with DVD player; and a custom JBL audio system specifically designed and tuned by JBL sound engineers to provide a home theater atmosphere.  The JBL system consists of the Toyota Original Equipment head unit through a JBL MS8 signal processor.  It has 10 JBL GTO 428 speakers (eight in the main cabin and two more in the rear hatch), two JBL GTO 804 sub-woofers, and four amplifiers with 1700 watts of power. 
 
In addition to the many aftermarket suppliers that contributed to the creation of the Sienna Swagger Wagon Supreme, Toyota also recruited Sienna fans via Facebook to help with the project.  Since the start of the build, the Facebook community has been asked to provide input, allowing them to vote on various items for the project.  For example, the name “Swagger Wagon Supreme” was chosen by the Facebook community as well as the wheel design for the vehicle, and is currently voting on a name for the custom Blue color.  Toyota will continue to provide frequent Facebook updates about the Swagger Wagon Supreme throughout the SEMA Show.
 
After SEMA, the Sienna Swagger Wagon Supreme can also be seen at upcoming major auto shows including Los Angeles, Detroit and Chicago.
 
# # #
 
Sienna Swagger Wagon Supreme Features
 
• Base Vehicle: 2011MY Sienna SE & 2011MY Sienna XLE
 
Mechanical
• Performance: 3.5L V6 with 6-Speed Automatic Transmission
• Mechanical Modifications: Body extension of nearly 4 feet (44”) 
• Airbag suspension system: ground clearance range from 2.5 to 6.5-inches
• 20-inch chrome wheels designed by KMC
• Nitto 255/40R20 tires in the rear and 245/45R20 in the front
• Functioning power windows on stretched section of vehicle
 
Exterior
• Custom fabricated rear spoiler
• Multiple-step exterior paint process
• Shaved door handles on automatic sliding doors 
• Custom acrylic roof replacement (approximately eight-feet long)
• Custom chrome exhaust tips
 
Interior & Audio
• Custom seating with reversible cushions 
• Two swiveling captain’s chairs in passenger area
• “Spa Seat” equipped with a multi-function, programmable massage unit
• Foldable hide-away table in sitting area
• Custom cabinetry with a cherry veneer finish and DuPont countertop 
• Glass-front refrigerator 
• Lowered and leveled floor finished in Brazilian cherry hardwood 
• 23”-inch HP TouchSmart computer mounted on a custom bracket allowing multiple viewing positions both inside and outside the vehicle
• Xbox gaming system with DVD player
• Custom JBL surround sound audio system
o Toyota Original Equipment head unit through a JBL MS8 signal processor
o Eight JBL GTO 428 speakers in the main cabin
o Two GTO 428 speakers in the rear hatch
o Two JBL GTO 804 sub-woofers
o Four amplifiers totaling1700 watts of power
 
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2010 SEMA Show: Toyota Tundra Sportsman Preview

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By , November 1, 2010 6:36 pm
 
2010 SEMA Show - Toyota Tundra Sportsman 001
Making its public debut at the 2010 SEMA Show is the “Tundra Sportsman” concept pickup truck.  For this project, Toyota teamed with long-time business partner Bass Pro Shops and their RedHead Pro Hunting Team members to create this unique show truck, inspired by the outdoor tradition of hunting.  The “Tundra Sportsman” serves two roles:  It provides an opportunity to push the creative boundaries of truck utility, and through use of the hunting theme, it reminds consumers of how Tundra and Bass Pro Shops complete the outdoor sports experience.  This vehicle also boasts numerous vehicle performance upgrades that complement the utility and visual enhancements to maximize vehicle capability.
 
Toyota used a 2011 Tundra Double Cab 4×4 equipped with the TRD Rock Warrior Package and 5.7-liter V8 with a six-speed automatic transmission as the canvas for the concept truck.  Performance modifications began with a three-inch suspension lift to increase ground clearance over uneven terrain.  A custom exhaust was created with pipes routed up through the center of the bed and exiting the roof top deck for improved water crossing capability.  Additional off-road enhancements included the installation of a custom air intake and snorkel.  Finally, to help handle the roughest off-road conditions the Tundra Sportsman rides on ATX 18-inch Teflon-coated wheels fitted onto 33 x 12.5-inch Nitto Mud Grapplers.
 
The exterior design strategy was to create a truck that looked good on the street while still staying true to the build theme of an authentic off-road vehicle designed to be used by a sportsman.  This was accomplished by using a muted color palette of Grays and Blacks to blend in with the wooded environment without the cliché of camouflage to sustain curb appeal.  To further differentiate the Tundra Ultimate Sportsman from most contemporary “street” applications, semi-gloss paint was used for the body and shell while a flat finish was applied to the trim.  The exterior was topped off with a custom front “Bull Bar” to protect the front end of the truck during off-roading.
 
Inside, the truck was designed to be a command center for extended hunting trips as essential field electronics such as a weather station and GPS have been installed.  To minimize wear, the TRD Rock Warrior bucket seats were upholstered in waterproof Black and Gray material.  The black Rock Warrior carpeting is weather protected by all-weather Browning branded camouflage floor mats.  The stock 10 speaker JBL sound system is supplemented by JBL all-weather outdoor speakers that are wired into the bed area to create a simple but comfortable recreation space. 
 
The truck bed received the most attention as it was modified to serve double-duty as the ultimate sportsman fantasy transport and base camp.  Everything required for conventional firearm and bow hunting is included as well as an area for meal preparation.  A bed cap or shell was fabricated to conceal and protect gear for extended hunting trips.
 
The extensive bed modifications create three unique zones.  The driver side of the bed is dedicated to firearms.  Close access to secured rifle storage and accessories was accomplished with a unique layout that allows the shell side to open vertically while the entire bed side swings out to a 90 degree angle from the truck.  Two steel, locking rifle cases are integrated into cabinetry for safe and secure storage and transport.  A work bench also folds down from the opened bed wall to provide a clean, secure work space for the cleaning and maintenance of rifles, pistols and other essential gear while in the field.  Since many hunters also carry side arms while hunting and camping, a pistol safe is integrated into the cabinetry and structure of the truck.
 
The passenger side of the bed is designated for bow hunting and camping accessories that can be accessed through a unique bed side that slides out then folds flat.  The folded down bed side is large and serves as a sizeable work surface ideal for the loading and unloading of packs. Plenty of room for two bows and archery accessories is built into the upper cabinet areas.  A closet to accommodate camouflage hunting clothing as well as foul weather gear is also included. 
 
The tailgate section of the bed was designed as a food preparation zone.  Both the shell and the tailgate open in a conventional fashion to reveal a mobile kitchen complete with a small stove, sink and work surface.  The space also includes storage for cooking utensils and a built-in seven-gallon water tank.
 
On top of the camper shell and cab, an 86 square foot platform was constructed to contain the living/sleeping quarters or hunting blind.  The platform is surrounded by collapsible handrails for easy storage when driving as well as a ladder for easy access.  The platform will accommodate a 7’ x 7’ two-man tent as well as a two-man camouflage blind.  The platform can also be used to safely transport game bagged during the hunt.
 
After the SEMA Show Toyota and Bass Pro Shops will use this unique truck for a variety of local hunting and fishing events and may also be seen at a Bass Pro Shops near you.
 
# # #
 
Toyota Tundra Sportsman Features

Truck Technical Specs
• Base Truck: 2011MY Tundra Double Cab 4X4 with the TRD Rock Warrior Package 5.7L V8 with 6-Speed Automatic Transmission
• Three-inch suspension lift 
• Custom exhaust 
• A custom air intake and snorkel
• ATX 18-inch Teflon coated wheels and 33 x 12.5” Nitto Mud Grapplers tires
• Custom front “Bull Bar”
 
Interior
• Weather station and GPS
• Camouflage pattern all weather Browning branded floor mats
• Reupholstered bucket seats in waterproof black and gray material
• The stock JBL 10 Speaker sound system remains with JBL all weather outdoor speakers were wired into the bed area; four sets of paired mid-range and tweeter speakers in the shell area; and a sub-woofer mounted under the bed floor.
 
Bed Modifications
• Fabricated bed cap or shell with vertical opening; entire bed side swings out to a 90 degree angle from the truck.
• Two steel, locking rifle cases and pistol safe integrated into cabinetry
• Foldable work bench 
• Driver side dedicated to firearms
• Passenger side dedicated to bow hunting and camping accessories
• Room for two bows and archery accessories is built into the upper cabinet areas.
• Closet to accommodate camouflage hunting clothing and foul weather gear 
• Tailgate dedicated as a Food Preparation Zone
• Mobile kitchen includes a small stove, sink, work surface, storage for cooking utensils, and a built-in seven-gallon water tank
• 86 square foot platform with collapsible hand rails and ladder for use as living/sleeping quarters, hunting blind, 7’ x 7’ two-man tent, and to safely transport game

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